SAM is also a marketing tool for businesses. SAM allows Government agencies and contractors to search for your company based on your ability, size, location, experience, ownership and more. SAM also informs searchers of firms certified by the SBA under the 8(a) Development and HUBZone Programs.
For more information click here https://www.sba.gov/sites/default/files/articles/Registering_on_SAM.pdf
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